Unless you’re living under a rock, you’ve seen and heard about Nykaa launching their ‘Matte to last’ liquid lipsticks! The launch process was very interesting, new and interactive, something we rarely get to experience especially with an Indian brand! We got to choose the shades, the undertones, the applicator and the packaging! So the …

  This mascara claims to give dramatic volume to the lashes along with a 45 degree lift to the lashes. It’s said to have a creamy formula that glides on to the lashes and gives an instant dramatic change. Back Story Whenever Maybelline launches a product, they go BIG! All of the influencers on every …